DiRT 5 - Sponsors (2020)

Sponsors Screen Walkthrough

DiRT 5 - Sponsors (2020)

Role: UI Artist
Timeframe: 1+ years on the project
Software used: Adobe Illustrator, Photoshop (Concepts/Creation) | In-house UI Editor & Engine (Implementation)
Platforms: PlayStation 4 · Xbox One · PlayStation 5 · Xbox Series X/S · Google Stadia · PC
Project Status: Shipped + DLC Content

*** Update ***
More sponsors were added to the game throughout the DLC season, and with the arrival of the Wild Spirits content pack, the feature was upgraded to a global feature and not just available in the career mode. This allows XP to be earned across the entire game no matter what the player does and is why some screenshots no longer have a navbar.
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Sponsors allow the player to earn various types of rewards by ranking them up by acquiring REP during gameplay. Each sponsor has 15 ranks to go through. Ranking up gives you more cash and sponsor rewards. Your first sponsor is always going to be Codemasters but as you progress through the game a large number of real-world companies will become available to choose from. Each sponsor offers a set amount of cash per race along with a bonus after a few races under them, and finally, a few objectives to complete in order to get extra race pay.

The screen consists of a simple carousel along the bottom of the screen, containing logos from the different sponsors available. Your current sponsor (left) & new sponsor (right) rewards are then showcased in more detail in the form of a leaflet with a ticket overlaid containing the objectives. The background for this screen is determined by the player's current chapter within the original career mode or their selected DLC career. I also worked back & forth with the legal team in order to make sure the logos appear correctly in-game and follow brand guidelines in order to gain sign off from the companies involved.